Calvin recently brought to my attention a new 4K camera released by Sony that can film 1080 footage at 180p and is (relatively) affordable. How fast technology is evolving consistently boggles my mind. When the company started we were shooting on Rebel T2i’s and an XH1 camera that still required tapes. While I’d love to jump at this new camera, you can’t help but wonder what will happen next year? With how quick we went from 1080 to 4k, you’d have to think that 5, 6, or even 8k is just around the corner.

One thing we have to think about as well is where we draw the line. Is a 4k camera better than what we currently have? Absolutely! But, with the majority of our products being played on Vimeo (which scales everything to 720), youtube or embedded in sites at 720 or less, would anyone actually notice the difference? Probably not. I feel like we’re still 2-3 years away from 4k being adopted by television (this is just a gut feeling) and we’re not planning on shooting a feature length film any time soon, so it may be best to quell the urge to spend $8,000 plus on something that won’t give us as much of a competitive advantage as investing in current and future employees or equipment that will make our product that much more interesting and better. But hey, that’s just my opinion and I could be wrong.