Its 2017. The world as we know it is changing at an alarmingly accelerated pace on a daily basis. There is always a new gadget coming out – or a new version of the iPhone – and it can be a lot to keep track of. A tad overwhelming, if you ask me.
As a small business owner, it can be tough to give marketing and advertising more of your very precious time. However, marketing and advertising, especially in the social media realm, are SO INCREDIBLY CRUCIAL to maintain a successful business presence out there. Moreover, its not enough to have a business account on Facebook, Twitter or Instagram. Creating, maintaining, and engaging with up to date content creation is vital for your business image.
The best way to do this, you ask?
With high quality video content!
Here are five reasons why videos are an essential asset to your social campaigns:
Nowadays, video has never been more accessible. People are walking around with tiny televisions in their pockets.
Gone are the days when a mobile phone was the size of your arm. Its so easy to be connected to teh internetz with smartphones and smart watches. Right now, over 60% of the Canadian population are using Facebook, while Instagram has 500 million users worldwide. Experts are estimating that a one minute of video equates to 1.8 million words of text in the communicated message. Video related content is everywhere, and whether you want to believe it or not, your target market is looking and expecting it from your business.
Its even easier – and cheaper – to reach your target market through researched social media analytics.
All social media platforms offer analytics to business pages, AKA you, to help you understand who your target market is and how best to reach them. It can be intimidating, but dig deeper into this aspect of your business. Its easy, and with boosted promotions, it can actually be quite inexpensive. Develop a strategic plan on the best way to meet each one of your demographics, and get your videos out there!
And it costs even less to distribute your video content.
With social media, there is no need to buy air time on your local television station. You won’t spend an eternity trying to burn DVDs on your home computer either. You can simply upload your content to a platform of choice. Facebook’s background algorithm actually favours organic and native content, so by uploading your video, its naturally having a larger reach to your followers and fans. Same with Instagram and Twitter, there are options to upload short, one minute clips, or a series of clips in a stress-free way.
Video content increases your SEO.
Okay, but what is SEO? …Seriously, we don’t know – haha! SEO, or search engine optimization, is the process of receiving free, organic, natural, or editorial traffic to your website through search results on a search engine, like Google or Yahoo. Okay great, and did you know that video content is capturing about 80% of all online traffic? Everything from adding keyword labels to a detailed description of your video will easily allow for more hits to your content.
Videos are the best way to accurately describe your product.
As Andrew Stanton, the creator of Toy Story, Wall-E, and Finding Nemo, said in his TED Talk, making a consumer care is not by chance, it is by design. Storytelling is an art form. Its more than a really concise sales pitch. What a better way to describe your product or service, than by actually showing your customers and end users what it is, how it works, why its important to you, and to them? Show them.
Don’t wait to be behind your competitors and the ever-changing times. Add video content to your marketing mix. Still wondering?
Our team at the Joy Factory are experts at helping businesses tell their stories.